Champagne and strawberry cakes, dear? Jonathan Kaye makes a romantic gesture as he models the new Love District range

Champagne and strawberry cakes, dear? Jonathan Kaye makes a romantic gesture as he models the new Love District range

A new home design range for lovers of the Lakes is being launched on Valentine’s Day.

The Love District is a new label from award-winning Fidget Design in Windermere which celebrates the history, culture and landscape of the Cumbrian fells and lakes.

It includes a distinctive “Lakeland bookends” wallpaper, with matching aprons and tea towels, along with cushions and other home décor fabrics.

The designs were created by Fidget’s Alison Tordoff who came up with all the quirky and tongue-in-cheek Lakes-related book titles and authors. The wallpaper was made originally as a prototype for Windermere’s Cedar Manor Hotel, which has won awards for design excellence.

The book titles depicted include Windermere Char Char, Fifty Shades of Grey Wool, The Secret Life of a Dry Stone Waller, Skinny Dipping for Beginners by Dawn Plunger,  and Wordsworth and the Railways by Bill Halt. Cushions are decorated with outlines of the Lakeland fells.

“The ideas for this new label were inspired by Cumbria and the Lakes,” said Alison, who has won international awards for her hotel designs, and is a former Cumbrian Businesswoman of the Year.

“I am passionate about the Lake District and its rich culture of art, history and literature, as well as the landscape.”

To mark the launch, the company enlisted the help of Cedar Manor owner Jonathan Kaye who posed for photographs wearing only the Love District apron – and his fell boots – at one of the most scenic sites in the area, Adelaide’s Hill at Windermere.

Jonathan said that he was glad to help as ten per cent of the initial sales from the aprons and tea-towels will go to Lupus UK, the charity supported by him and his wife Caroline. She’s running the London Marathon this spring to raise funds for the cause.

“This is my effort. Rather less strenuous than Caroline’s but a lot colder,” said Jonathan.

He added: “We are very pleased to be involved in the Valentine’s Day launch of this new range. Alison’s designs for our hotel have helped us to win awards, and win lots of compliments from our customers. And as a romantic destination, we are very fond of Valentine’s Day and its traditions.”

Items from the Love District range can be bought from the website, The range will eventually include design-led gifts and home accessories including fine china mugs.